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The Way We See It - August 2006
August 10, 2006 *updated Monday-Friday (unless it's a slow day)
Jay-Z Water Crisis Documentary. Roc-A-Water For Life? - 3:25 p.m.

What do you do when you want to rhyme like common sense, but the common cents don't add up? In Jay-Z's case it seems that you tackle a tough social cause with something more than a verse. Yesterday, at the United Nations, Jay sat with UN Secretary-General Kofi Annan to announce his association with the UN to assist in helping their efforts to solve the water crisis in many 'third world' nations.

What water crisis?

More than 1 billion people lack the access to even the nastiest tap water you can twist out of your faucet, never mind a cold, frosty bottle of Evian, Poland Spring, or Dasani. Why did that sound like Ricky Bobby?

Do this.. take all the people that were in the club you went to last week, or the movies, or the restaurant and picture all of them dying in the most horrific way. Nice, right? Multiply that by 10 or 15 and you have the number of people who die from water-related diseases and thirst every day. Not a pretty picture. Not even a thought that you'd want to mess with.

Retirement gets the bones creaky, so with Jay-Z embarking on yet another tour on September 9th.. international this time, Poland being the first announced stop (in October, South Africa with Rhianna) he wants to visit places he's never been to and see some of the people and situations first hand that are dealing with fresh water shortages. The plan is to hit the stage at night and during the day it's all about the streets.. Jay-Z said, "Of course, I can't go to any place without touching the culture and seeing what's going on. When you start getting down to Africa and places like that, you see that billions of people don't have access to water."

Umm Hmmm.. Africa, India, Honduras

In addition to just looking around and saying.. "What a shame" Jay-Z has donated money to build "play pumps" which are described as merry-go-round-like structures that pull water from the ground when spun. He wants to build 1000 of them and is encouraging other entertainment figures to get involved.

MTV will film the trip they've dubbed "Diary of Jay-Z: Water for Life" on November 24th.

Without a doubt Jay-Z was made aware of the situation from others, and in some way may benefit him career wise, but it should take nothing from him agreeing to be a part of the project. It shows the growth he's experienced as a person: Hard Knock Life era Jay-Z wouldn't have been interested, and the respect and influence he has gained from the business community and his fans.

Jay knows that a wave of his hand won't solve the problem. Ultimately he wants people to simply be aware of what's going on.. "It's a basic thing to us," he said. "If you bring awareness to other young people, they're gonna see [that] and want to be involved. I'm not a politician - I'm just a regular person with a heart. If you see a problem like that and do nothing about it, there's something wrong with you."

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