That's not a Photoshopped can Rupert, of The David Letterman Show
fame, is holding. It's the actual name of a new energy drink that's causing a bit of a ruckus in New York City.
Launched in Las Vegas and now available in Los Angeles, San Diego and in a handful of stores in New York, Cocaine is promoted as "the legal alternative" to the real snow white. Stirred up in the basement of the Redux beverage factories, the makers say they have the perfect competitor for Red Bull. Their witches brew is made with 280 mgs of caffeine, three times the amount of Red Bull's 80 mgs. It's said to have a fruity taste, and within 5 minutes, hits you with a shot of dextrose sugar energy and then 2-3 hours of caffeinated high flying.
There is also a reported secret ingredient to emulate the numbing effect of real cocaine.