Not shocked, but I am surprised: Sony has apparently blocked the music videos on Beyonce’s official YouTube channel. The promotional pieces for House of Dereon are still available, but, try to get a third look at “Video Phone” and you get a message from YouTube’s legal department, “This video contains content from Sony Music Entertainment, who has blocked it in your country on copyright grounds.”
With no information about [why] the channel was blocked, let’s guess Sony and YouTube executives are at each other’s throats over how much money Sony should be paid for their videos.
Beyonce’s channel generates 10s of millions of views; “Video Phone” has 5.6 million by itself. With numbers like that you can hear the one-sided call now, “Hey, YouTube. You know, that we know, Beyonce is banging it out for you - we’re raising our rates!”
Beyonce’s I Am…Sasha Fierce has sold amazingly well, despite the music industry’s troubles; which aren’t just related to piracy, there is also a lack of innovation and fresh thinking about the digital space.
And here we have Sony’s execs proving they also kick it with the crew that don’t get/care about the correlation between free promotion/exposure - music videos everywhere - and sustained sales of their music. Keep em’ watching, keep em’ talking, cash in when and where you can. That’s the way to go.
It’s what MTV gave them in the past and YouTube (and allowing embeds) provides today. Sony is already paid for their videos, but when the stats tick up, it becomes a Gordon Gecko situation.. Greed is good!
That’s where Vevo comes in: with EMI and Universal, Sony is a partner of the music video ‘network’ - some people don’t care for it.
Beyonce’s videos [are] available there.
Look at it as their way of forcing you to love them. Tongue shoved down your throat - you know you like it.