Common + Pharrell “Announcement” Video (!)

Common is gearing up for his new album Invincible Summer (considering it’s August 28th, he may have to rename it to Unbeatable Falls). The first single “Announcement” finds Common and Pharrell doubling up on a “Blues and Pants” inspired guitar riff.

Common and Pharrell “Announcement”

The spare bones look of the video sparkles and Common is flowing like he’s just having fun. It’s the freedom those ‘co-starring with Angelina Jolie’ checks give to a rapper: you can make the music you want to make and not worry about it being overlooked on the shelves. Straight hip-hop. No extraneous shakin’.