Last year, Kanye caused a ruckus when he revealed that he doesn’t listen to hip-hop, when at rest, and considers his new music and direction to be electro-pop. Actually, E.P. is my description, feel free to thief it Mr. West. Well, Diddy is a fan of Kanye’s music and is going in that direction too.
On Monday he told MTV that hip-hop has slipped into a recession and it’s time for a new sound. He’s making bold moves.
“Right now, I’m working on my record, and it’ll be out in the end of summer. It’s feeling good. It’s different. I’m creating a new sound. It doesn’t sound like anybody else’s stuff out there. With that comes a risk. I’m excited about the risk. I do have a beef a little bit with the game right now. I think hip-hop has lost its risk-taking quality. Everybody goes to the comfort zone. You’re not like, ‘What is that?’ when you hear that record anymore.”
Diddy also put blame on radio DJs,..
“DJs don’t break records no more. DJs don’t play album cuts. They don’t expose you to the newness. That was the DJs’ thing.”
“Hip-hop is in a recession also. It’s not dead, it’s definitely way better than where it was at, as far as with ‘Ye, T.I. and with Jeezy. It’s so much great stuff out there, the responsibility has to come with the DJs. I’m about to call the DJs out. ‘Cause they are the future, and they gotta step it up. I can’t keep turning on the radio and no matter where I’m at, can’t tell who’s who.”
Radio is a beast Diddy is not going to tame, but I feel him on the need for a new sound. Problem is → the last thing anyone is waiting for is a new Diddy album. If he really wants to inject some life into hip-hop, why not use those special powers on a new rap artist? Does Bad Boy even have a rapper on their roster?
In any case, Diddy’s definition of ‘new sound’ is sounding like more Auto-Tune blandness. Take a listen, fresh from the studio..
Diddy in the Studio circa January 2009