Nov 07 2007
Diddy's new personal assistant - Heather Joy

Heather Joy Thompson is Diddy’s New Personal Assistant + Three More

A couple of months ago Diddy announced he was having a contest to find a new personal assistant. Simple rules: candidates post a video on YouTube explaining why they should get the job and he’d shake the best from the rest. Tons of videos flooded the site, but Diddy discovered he needed to clarify the qualities of a personal assistant. It was just a few days ago, with news of his Vodka deal and the Cavalli party, that I thought, who won that assistant job? That question was right on time, yesterday Diddy was on Oprah to announce the winner.

After watching thousands of videos he narrowed it down to three.

Heather Joy Thompson, has a law degree, Peace Corps, “smart.”

Cedric King, a financial conference salesman.

And Nick, whose video I won’t post because Nick was described as an ‘ambitious rapper’ and the video I found was by Nicholas Ballasy, a guy that looks like he wants to be a news reporter or kicking shoes with corporate lobbyists on Capitol Hill, not taking calls for Diddy.

Here is Diddy’s Nick.

Diddy announces new assistant

I’m wondering if there was another layer to the selection process, because there is nothing that stands out of either of those videos that screams, “that’s my new assistant.”

Diddy thought different, he chose Heather. Why ya do dat, Diddy?

Diddy announces new assistant

“It was just her passion, it was the way she articulated herself. I think she really understood what the job entailed. She had a background that was stellar, being a lawyer and her work in the Peace Corps. And just the way she came across, you know.”

Let me rewind. When you watch Heather’s video, not looking to be entertained or after the numberless that instantly identify themselves as unqualified in the first ten seconds, then you can see why her video popped out. Cedric’s is still a mystery.

Diddy told Cedric and Nick to keep grinding. Maybe they’ll get a makeover and enter the next round. That’s right, Diddy said he’s got one new personal assistant, but he needs three.

The next three assistants will be selected on a new Apprentice-like reality show on VH1.

Expect a lot of bridge skipping for cheesecake and a remix of Trump’s fingerpoint and phrase, “You’re Fired!”

Tagged: RappersDiddy

☼ What's Your Opinion? ☼

1 Who do you think Diddy should have picked? Wed, Nov 07, 2007 - 12:21 pm

I think Heather Joy was great! She was truthfully over qualified for the Job. But if you are diddy you would be stupid to pass on a lawyer! But, I would like to say that Cedric gave a great answer and Diddy and the crowd went crazy. So if it was up to the reaction from crowd I would say that Cedric should have been chosen. Nic was good but I think it was definitely between Heather and Cedric. Well just like the Apprentice runner ups there is always other opportunities!!!

2 Here is a Link to Nick's Video Wed, Nov 07, 2007 - 2:30 pm

Hey this Is Nick I just want to say thanks for writing the article. It was a great experience, and a tremendous opportunity. I do believe the future will hold more. I Just received my Bachelor’s in Finance, and run an independent label in Detroit, MI. You can find my music online at Myspace.com/DamjonMarcus.

Thank you again, and for those of you that would like to see my video interview you can follow this link:

http://youtube.com/watch?v=zKFKCy8ZKp0

Thanks again,

Nick

3 h2 Wed, Nov 07, 2007 - 3:49 pm

I have know Heather since she was in College and she was always bound for greatness! Sean is smart and I hope he knows that he has on of Spelman’s best students. Plus she is just cool people and being from Detroit she doesn’t take much mess either. That’s what he needs. Someone unstar stuck that is going to have his back!

4 DJ Gee Wed, Nov 07, 2007 - 6:54 pm

Good for Heather!!  I was reading this on GlobalGrind.com and they were talking about how they were surprised he picked her. You’re definitely right h2, she is over qualified but he is REALLY lucky to have her!

5 CHIEF 00 Wed, Nov 07, 2007 - 7:15 pm

SHE MAY BE OVER QUALIFIED BUT I BET THAT SHE WILL GET PAID WELL. I HOPE ON HIS VHI SHOW PUFFY DOESN’T HAVE THESE PEOPLE JUMPING THROUGH HOOPS TO GET THE OTHER 2 JOBS AVAILABLE. HE IS GOOD FOR THAT. (GO GET ME SOME CHEESE CAKE).

6 Jazzy Wed, Nov 07, 2007 - 10:06 pm

Chief 00 you’re such a rebel rouser.


Remember it’s not what you say, but how you say it. You could definitely take a lesson or two in style.

7 CHIEF 00 Wed, Nov 07, 2007 - 10:29 pm

JAZZY I’M NOT TRYING TO START ANYTHING I DON’T LIKE TO SEE PEOPLE TREATED LIKE SHIT BECAUSE OTHER PEOPLE HAVE THE POWER TO DO SO. OH, BY THE WAY STYLE AIN’T MY THING!!! I AM ALWAYS GOING TO BE ME. I CAN’T CHANGE FOR ANYONE.

8 southern boy Thu, Nov 08, 2007 - 12:44 am

Heather I am very impressed.  I think you might have finally encouraged me to get my video uploaded.  I am a CPA and graduate from law school in December.

Congrats.  Maybe we will be working with each other one day.

9 JJ Chung Thu, Nov 08, 2007 - 2:06 am

I thought this was going to be a vote…anyhow My video was under cedrics when you type in Diddy Assistant on youtube.com Diddy Assistant-JJ Chung
I think I had a better video but Heather is Clearly more qualified even tho I dont feel this position is that hard intellectually as it is Physically and mentally demanding.. I mean Puffy is a workaholic… The hours are probably out of control…I thought a younger person like an apprentice would be a better fit so he can mold them into a power player…ahwell Congrats to the winner…she still deserved it..

10 Donna- from Kansas Thu, Nov 08, 2007 - 1:12 pm

Wow! I see there is tons of feedback out there on several sites about the diddy position. First again I would like to say great job to the finalist! Then I would like to tell JJ Chung if he thinks he was better why wasn’t he invited to the show??? Guess they thought different. Now to the finalist. Nic seem to be a little shy? Heather answer was really good and she has all the asset puff needs. But will see really be able to carry bags and etc… But again who am I to question puff decision. And Cedric an interesting guy. He had the look, gave an outstanding answer. If you didn’t know you would have sworn that he was going to get it. His picture was the first up out of the three and he gave his answer last. The way it was set up it looks like the Kid had it. But, Diddy though otherwise. Maybe Diddy didn’t pick him because he didn’t want someone around him who looks better than him?? And was dress better than him on show:) Well again great job to Heather!!! Good luck hope Diddy not an ass…

11 LeCarWyane Thu, Nov 08, 2007 - 6:58 pm

This is a ploy.. Diddy is all about commercialization… All and I mean ALL his projects fail… hello he made three bands and ALL of them has failed.. he only does this to keep Bad Boy from bankruptcy… I mean no one on his label is putting out any songs nor albums. I feel bad for Heather because she is over qualified… and if the Devil Wears Prada movie taught me anything… personal assistances are overly worked on jobs that are demeaning… I wish a muthaf**ka would make me walk a dog… I mean no one in this world has so much power that will make you do demeaning things… She might not walk to Juniors but she will defintely be getting his over demanding ass some cheesecake!!! Assistant jobs should mainly focus on the work it self. Nothing personal… but celebrities take the people who are willing to do this job and turn it into something preposterous… So good LUCK girl… and when DIDDY demands you to do something totally crazy like flush the toliet… u tell him to shove IT!!!

12 lecarwyane Thu, Nov 08, 2007 - 7:40 pm

i wish i was diddy he is my hero

13 nic Thu, Nov 08, 2007 - 8:30 pm

i think diddy shoud of picked me i cant beleve that asshole

14 Terry Gee Mon, Nov 19, 2007 - 1:37 am

Is she going to be in shape to do all the running for him? Not making a joke but just a question. Everyone knows that he dosen’t want a real assistant but he wants a gofer.

15 Sonia Yemane Mon, Nov 19, 2007 - 4:56 pm

I think Diddy probably hired a lawyer for his personal assistant for those times he’ll need legal advice and assistance.  ...but I’m sure she’ll be an asset to his team.

16 LeCarWyane Mon, Nov 19, 2007 - 5:02 pm

Who da f**k used my name!!! Thats bullshit… I don’t want to be Diddy.. he is a sell-out and fake… that dude not only has too many baby mamas, he is selfish. As long as he is making money he cares too shits less!!!

17 CHIEF 00 Mon, Nov 19, 2007 - 5:29 pm

SONIA, I NEVER THOUGHT OF IT THAT WAY. I JUST HOPE HE TREATS HER LIKE THE LAWYER THAT SHE IS INSTEAD OF A SLAVE. LETS FACE IT HE IS GOOD FOR THAT.

18 Bernard Green Tue, May 06, 2008 - 9:20 pm

You should check out my videos on youtube search “calling out diddy”

19 jack Mon, Dec 07, 2009 - 12:39 am

all the running for him? Not making a joke but just a question. Everyone knows that he dosen’t want a real assistant but he wants a gofer.
<a href=“http://www.jotwani.com/”>Law Firm India</a>

20 YeongWon Mon, Feb 20, 2012 - 12:26 pm

Hello Julius!Much lionokg forward to seeing you at Oxford again soon.Your KARNEUS date on 16 OCt is missing from your schedule   trust you’re on for that!!Peter & Fiona xx

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