You’d be excused for thinking Snoop’s latest single “Sexual Seduction” was recorded by T-Pain. There are more than a few people that made that mistake. Last year someone posted a YouTube clip that showed how easy it was to duplicate T-Pain’s sound using auto-tune magic.

Teddy Riley was the first of the new jack generation to use voice effects with Guy. Teddy Riley is part of the new triple threat production team QDT (DJ Quik, Snoop, Teddy Riley) that executive produced Snoop’s new album Ego Trippin, due March 11. Call me out, I’m suggesting they saw what T-Pain was doing and said, “If he’s getting way with it.. “

No disrespect to the Dogg. I like the song and the old school R&B feel of songs on Snoop’s “Welcome to tha Chuuch” compilation albums. It’s a sound he hasn’t fully committed to on his own albums.
With “Sexual Seduction” and what he had to say to Billboard this week, Ego Trippin might be the album he makes the jump to hard bottom shoes for 15 tracks.

“I’m the nicest rapper in the world. But at the same time I’ve got that bad boy persona and I didn’t really want to approach it like that this time. I wanted to make a record that felt good the whole way through as opposed to trying to make a record that was so gangsta, so hard or so ‘hood-appealing.

I looked at people before me to see how they went through different decades with their music. Curtis and Marvin lasted, making their same kind of music even after disco came in and then played out. With my career lasting this long, I had to start looking at the changes in music and the changes in me, seeing what’s needed to stay here.

I’m not trying to be a real R&B singer, holding notes and going for dramatic moments. It’s just great songs with good melodies that I can hold but it’s still within the world of Snoop Dogg.”

He went on to talk about a calendar full of projects in film, TV, and concerts here and overseas (got his VISA back). Which is why - leashed women aside - his definition of pimp makes sense: PIMP = Player Into Making Progress.

“That is what that word has always meant to me.
You may think it’s a man sending a woman to a corner or someone taking something from someone else. That’s the misconception. You’ve got to know how to pimp the game and not get pimped. Use situations to your advantage and flip the script like I did.”