Hey, look, it’s Keri Hilson in NYC’s Rockefeller Center. I’m not sure why she’s wearing boots, with this lavalike weather we’re in the midst of, but shredded pants are in style. It’s funny that I’m trying to pull a fashion card. Keri Hilson has just been tapped as Avon’s latest spokeswoman. On Wednesday, she visited The Today Show to talk about the new gig.

Avon. Why’d you do it Keri?

“I just didn’t want to do any and every endorsement that came my way. For me they represent the every day woman. I do music for the same reason: I want to break age boundaries and color boundaries. I feel Avon really does that. It’s also empowering. It allows five million representatives (‘Avon ladies’) the means to make a living. I thought that was great. It’s a perfect partnership”

Keri also talked about her new album. No title yet, but it’s going to be easy to finish.

“It was a blessing that the first album was received so well. This time around there really are no nerves. Everyone’s talking about the sophomore curse, but I don’t feel that. I do what I do and then after that it’s out of my hands.”

Word is a teaser single, featuring Lil Kim, will be out next month.

Here’s the interview.

You can pack a lot into three and a half minutes.