In his latest blog at The Huffington Post, Jermaine Dupri talks about the music industry needing to remix the way major labels market artists. Dubbing it The Thirsty Method (the only reason I used that picture), JD thinks artist’s sites should be more like blogs, the internet should get more focus than Vibe and BET.. “the digital space is way more powerful than outlets like print and television.”.., and no more of this letting an artist cool off and then wondering why they flop.. “When a person is thirsty, you don’t give him water two weeks after the thirst hits.. These days in music, when something’s hot you have to seize the moment, or it’s over. It’s all happening at warp speed, and it’s our job as label executives to keep up.”
He talked about a YouTube artist he was put on to called Phatfffat. Supposedly a huge sensation, with a ton of fans. JD initially blew it off, but decided to check her out anyway.
What he saw brought him back to the days of seeing Bow Wow and Da Brat for the first time - he felt the magic.
Most convincing was how positively engaged her fans were. Jermaine Dupri signed Phatfffat to SoSo Def and in keeping with the thirsty concept the album is coming out on July 29.
He is posting some of the studio sessions and keeping every one of her ‘friends’ involved with the album’s progress. He even let them decide if her artist name should be.. Phatfffatt or Dondria (her real name.)
Phatfffat wanted Dondria. She didn’t want the years to fly by and suddenly she’s a 70-year-old grandma nicknamed Phatfffat. Her fans chose Dondria too, but that Phatfffat is gonna stick.
If you are into the inner workings of artist development, it’s an interesting post. Quenching the Thirst: Giving the Fans What They Want, When They Want It
On Memorial Day, Jermaine Dupri responded to comments about that.
The first thing he asks is.. Did you listen to her?
So.. here is one of Dondria’s videos.
“Love is You” by Chrisette Michelle
Honestly.. I don’t hear anything outstanding. I’m pretty sure I can dig up a few videos within the hour that sound better (don’t let me grab my Andreena Mill< ) But if you click through her other videos,
I think he sees her personality as a major plus.
Impressed or not.. here she gets the SoSo Def chain and ditches the cover songs for an original.
Ok, that’s it.. til the single drops. I really want to see how this develops.